The website acts as salesperson, secretary, and more for many small businesses. However many websites are all but invisible to the major search engines. One way to increase your company’s rankings on search engines is to create valuable content that both matches the subject of and links to your company site. Blogger is quite possibly the best new media tool to do just that. Think of Blogger as your company’s PR channel. Every noteworthy accomplishment, conference, new product, new hire, new client, etc. should be written up using the keywords you want associated with your site. The titles and first few sentences are the most important areas for keywords in your posts. Also be sure to include several links directly to the relevant pages within your site, not just to your main page. This will increase your rankings over time in the major search engines.
This is the fifth in a series of articles covering the topic of new media for the small business. For the complete article please visit www.workingcharlotte.com or pick up a copy of the May 2010 issue of Working Charlotte Magazine.
About the Author - With over 15 years in the Charlotte design community Joe Burroughs brings a range of skills to the table. He has a bachelor’s degree in Communication with a concentration in Advertising from Appalachian State University and a masters of Science in print media from the prestigious Rochester Institute of Technology. He currently chairs the graphic design department at King’s College and is a sought after lecturer on various design topics. Joe is on the cutting edge of new media in the Charlotte community helping retailers and businesses cope with social networking and search engine marketing among other issues. Joe recently accepted the position of New Media Specialist with CGR Creative an advertising agency located in the South End area of Charlotte.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment