Another common source of lead generation is linkedin. Many businesses dismiss linkedin, as only for job seekers or companies looking to hire new talent, but upon further examination it is a lead generating nirvana for many small businesses. Consultants, printers, marketers, and any company that services either individuals or other businesses should be fishing in this pond. Linkedin provides access to both big fish, large companies looking to hire, and small fish, talent looking for their next opportunity. The key here is positioning your company as a solution to the larger companies or as a resource to the individual job seekers.
This is the fourth in a series of articles covering the topic of new media for the small business. For the complete article please visit www.workingcharlotte.com or pick up a copy of the May 2010 issue of Working Charlotte Magazine.
About the Author - With over 15 years in the Charlotte design community Joe Burroughs brings a range of skills to the table. He has a bachelor’s degree in Communication with a concentration in Advertising from Appalachian State University and a masters of Science in print media from the prestigious Rochester Institute of Technology. He currently chairs the graphic design department at King’s College and is a sought after lecturer on various design topics. Joe is on the cutting edge of new media in the Charlotte community helping retailers and businesses cope with social networking and search engine marketing among other issues. Joe recently accepted the position of New Media Specialist with CGR Creative an advertising agency located in the South End area of Charlotte.
Thursday, May 27, 2010
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